The only masterclass where line-item 03-30-00 and generational wealth are the same sentence. Taught live. Taught once. Taught by Ash.
By Thursday afternoon you will walk away knowing more about how buildings actually happen than 94% of people currently getting paid to make them happen.*
Why the number on the first tab is a lie, why the number on the last tab is a bigger lie, and why everyone agrees to both.
Every trade speaks through a different document. Learn which document means "I'm mad" and which means "we're over budget but nobody's said it yet."
Why two PDFs control more capital than the Federal Reserve.
How every project ends up 18% over and why that was always the plan.
A field guide to the software stack that runs $2T of annual spend and no one has ever enjoyed using.
Why the last 4% of the budget is the 40% of the client experience.
Studios on the résumé include SOM, Warren & Mahoney, and Monk Mackenzie. Also counted: hands-on field tours with Urban Atelier Group and Livingston Builders. Registered in 2018. Has designed office skyscrapers, pedestrian bridges, and luxury residential on two continents. Now runs Lowkey — "creative yet functional, understated yet eye-catching, subtle yet sophisticated, timeless yet modern, contextual yet divergent." You will not find that tagline anywhere inside Procore.
Joined later in the meeting by Rashad, who handles the parts of construction that involve actually going to the site. (Muscle. Budget owner. Vibes.) Partner on CABANE. Rarely carries a Bluebeam license but always carries a clipboard.
Every believer you bring aboard drops the price. Get three in the door and Cohort 001 is on the house. This is how civilization advances.
* Projected earnings are projected. Earnings are not. Not investment advice. Not construction advice. Barely advice.
"Before Construction 101 I could barely identify a G702. After Construction 101 I married one."
"Ash taught me that an RFI is just a love letter with more indemnification clauses."
"I recruited three friends. Now I'm on a group text with an architect. My life is unrecognizable."
"The rebar module alone cleared my skin."
"I came in a software engineer. I left a software engineer but with opinions about submittals."
"I tried to version-control my change orders and Ash personally flew to my office to slap the laptop out of my hands. 10/10."
Hey man. Look. We could have made you a Calendly link. We could have said "Thursday 4:30, see you there." We did not.
We made you this. Because you built a version control system for documents, and we wanted to build a version control system for your enrollment funnel. The market for tooling that architects don't know they need is bigger than Netflix. Trust us. We did no research.
One hour. Thursday. Ash and Rashad run the floor. Your correspondent and his Claude sit in the back. You leave knowing more about budgets than the AIA does. Then we go build things.
$999 if you show up alone. $0 if you bring three. Or you know, just show up. We'd have paid $999 for the last six weeks of vibes.